There was an interesting moment last week when Liverpool's chairman Peter Moore grappled with a particular question as he addressed a business audience in Merseyside. "How do we re-engage young men who have retreated to the bedroom?" he pondered and proceeded to highlight that kids in today's age prefer to play Fifa and watch games … Continue reading Will TV coverage result in the end of live sports?
The 2018 World Cup so far has been rich in sporting upsets, with the demise of pre-tournament favourites Germany and Spain having been expertly sealed by minnows South Korea and hosts Russia. Beyond these tales of grand ignominy and unforeseen triumph, the tournament has also been made distinctive by a surging interest by fans and … Continue reading China’s quest for commercial supremacy is being played out at the World Cup
This week, Amazon made its move into Premier League broadcasting official, becoming the first digital streaming-only platform to enter the market. It will join linear TV regulars Sky and BT in screening 3 seasons, commencing from the 2019/20 campaign through its Prime Video subscription service, which also boasts the rights to show men’s tennis world … Continue reading Amazon enters the Premier League arena
The dismissal in March of a once omnipotent Sir Martin Sorrell felt like a truly symbolic moment. In the lead up to his departure, WPP had failed to meet revenue estimates in the last three quarters of 2017 and questions over the effectiveness and sustainability of his methods were mounting. “The company feels like it’s … Continue reading Are we seeing the emergence of a new advertising model?
The propulsion of new technologies has reshaped the nature of practically every sector of global industry. To see evidence of this, you needn’t look further than the great technological disruptors of our society, who have worked to empower consumers by facilitating seamless and reliable services. Amazon turned retail on its head by offering a delivery … Continue reading Is there a place for Virtual Reality in sport?
By the time the auto parts tycoon Shahid Khan made his foray into British sports official, purchasing Fulham Football Club from Harrods’ boss Mohamed al Fayed, he had already established a compelling legacy. He arrived in the Unites States in the 1960s as nothing more than an ordinary member of Pakistan’s emerging middle class, having … Continue reading Why does Shahid Khan have his heart set on Wembley Stadium and would it be wise from The FA to cash in?
In the visual world of today, the success of a campaign can increasingly be measured against a brand’s capacity to create a meaningful and long lasting experience. That being so, bespoke campaigns have been springing up at a fast pace on the UK high streets and which are taking a myriad of forms, from immersive … Continue reading Bridging the gap between online and offline