Russia 2018: A World Cup overshadowed by assassinations, scandal and politics.

The World Cup, ahead of the Olympic Games, is set to be the largest global sporting event to take place this year. During the 2014 edition, recorded levels of TV viewers surpassed expectations of broadcasters, with a total of 3.2 billion viewers amassed in Brazil, while an audience of over one billion saw Germany overcome … Continue reading Russia 2018: A World Cup overshadowed by assassinations, scandal and politics.

Brands will continue to foster an experience economy with the assistance of new technologies which are set to revolutionise customer experience

Having recently settled into the new year, companies across the UK will have taken some time to reflect upon some of the struggles of the 2017. It ultimately proved to be a year of grave misfortune for many on the high streets; retail sales plunged to record lows amidst growing Brexit related uncertainty which was … Continue reading Brands will continue to foster an experience economy with the assistance of new technologies which are set to revolutionise customer experience

Music choice is a driving force for a making a powerful cultural legacy and the festive period provides brings its role into sharp focus

Often we find it difficult to say how we feel to those around us, but music has always been a means of enabling expression by piecing together the missing words that we are trying to convey. The communications sphere within the advertising industry suffers from the same problem and is rife with invasive and impersonal … Continue reading Music choice is a driving force for a making a powerful cultural legacy and the festive period provides brings its role into sharp focus

One for the luddites

Technology initially appeared to be the perfect storm, something that would enable each of us to fulfil our intellectual potential. During the time of the electrification of western society at the start of the 20th century, David Nye spoke of ‘the American technological sublime’, a concept established on the assumption that the rise in mechanical … Continue reading One for the luddites

Marcel gathers pace as Publicis step foot into the age of science fiction

Nearly 5 months have passed since Arthur Sadoun’s announced that Publicis Groupe would withdraw from the 2017 Cannes Lions awards and pull out from all marketing activity for the upcoming year in order to focus on the development of a new spine of artificial intelligence. In Campaign earlier this month, Carla Serrano, Chief Strategy Officer at … Continue reading Marcel gathers pace as Publicis step foot into the age of science fiction

Brands would be wise to invest time into developing audio content

Facebook and Google continue to occupy the minds of the masses seeking to invest their money into ad space that will improve their prominence and ubiquity in an increasingly competitive environment. On a surface level this would appear logical, especially when you consider that in 2016 more than half of UK population logged on to … Continue reading Brands would be wise to invest time into developing audio content

Publicis have confided in the security of data and artificial intelligence- but have they forsaken the value of creativity in the process?

In late June, Arthur Sadoun stunned the advertising industry with his impending scheme, which on the face of it appears to assert that conventional creativity is no longer paramount. Following the decision to withdraw from the 2017 Cannes Lions awards and refrain from all marketing activity for the upcoming year, we were made aware of … Continue reading Publicis have confided in the security of data and artificial intelligence- but have they forsaken the value of creativity in the process?