There was an interesting moment last week when Liverpool's chairman Peter Moore grappled with a particular question as he addressed a business audience in Merseyside. "How do we re-engage young men who have retreated to the bedroom?" he pondered and proceeded to highlight that kids in today's age prefer to play Fifa and watch games … Continue reading Will TV coverage result in the end of live sports?
The 2018 World Cup so far has been rich in sporting upsets, with the demise of pre-tournament favourites Germany and Spain having been expertly sealed by minnows South Korea and hosts Russia. Beyond these tales of grand ignominy and unforeseen triumph, the tournament has also been made distinctive by a surging interest by fans and … Continue reading China’s quest for commercial supremacy is being played out at the World Cup
The World Cup, ahead of the Olympic Games, is set to be the largest global sporting event to take place this year. During the 2014 edition, recorded levels of TV viewers surpassed expectations of broadcasters, with a total of 3.2 billion viewers amassed in Brazil, while an audience of over one billion saw Germany overcome … Continue reading Russia 2018: A World Cup overshadowed by assassinations, scandal and politics.
Having recently settled into the new year, companies across the UK will have taken some time to reflect upon some of the struggles of the 2017. It ultimately proved to be a year of grave misfortune for many on the high streets; retail sales plunged to record lows amidst growing Brexit related uncertainty which was … Continue reading Brands will continue to foster an experience economy with the assistance of new technologies which are set to revolutionise customer experience
Often we find it difficult to say how we feel to those around us, but music has always been a means of enabling expression by piecing together the missing words that we are trying to convey. The communications sphere within the advertising industry suffers from the same problem and is rife with invasive and impersonal … Continue reading Music choice is a driving force for a making a powerful cultural legacy and the festive period provides brings its role into sharp focus
Technology initially appeared to be the perfect storm, something that would enable each of us to fulfil our intellectual potential. During the time of the electrification of western society at the start of the 20th century, David Nye spoke of ‘the American technological sublime’, a concept established on the assumption that the rise in mechanical … Continue reading One for the luddites
Nearly 5 months have passed since Arthur Sadoun’s announced that Publicis Groupe would withdraw from the 2017 Cannes Lions awards and pull out from all marketing activity for the upcoming year in order to focus on the development of a new spine of artificial intelligence. In Campaign earlier this month, Carla Serrano, Chief Strategy Officer at … Continue reading Marcel gathers pace as Publicis step foot into the age of science fiction