Brands would be wise to invest time into developing audio content

Facebook and Google continue to occupy the minds of the masses seeking to invest their money into ad space that will improve their prominence and ubiquity in an increasingly competitive environment. On a surface level this would appear logical, especially when you consider that in 2016 more than half of UK population logged on to … Continue reading Brands would be wise to invest time into developing audio content

Publicis have confided in the security of data and artificial intelligence- but have they forsaken the value of creativity in the process?

In late June, Arthur Sadoun stunned the advertising industry with his impending scheme, which on the face of it appears to assert that conventional creativity is no longer paramount. Following the decision to withdraw from the 2017 Cannes Lions awards and refrain from all marketing activity for the upcoming year, we were made aware of … Continue reading Publicis have confided in the security of data and artificial intelligence- but have they forsaken the value of creativity in the process?