There was an interesting moment last week when Liverpool's chairman Peter Moore grappled with a particular question as he addressed a business audience in Merseyside. "How do we re-engage young men who have retreated to the bedroom?" he pondered and proceeded to highlight that kids in today's age prefer to play Fifa and watch games … Continue reading Will TV coverage result in the end of live sports?
The 2018 World Cup so far has been rich in sporting upsets, with the demise of pre-tournament favourites Germany and Spain having been expertly sealed by minnows South Korea and hosts Russia. Beyond these tales of grand ignominy and unforeseen triumph, the tournament has also been made distinctive by a surging interest by fans and … Continue reading China’s quest for commercial supremacy is being played out at the World Cup
This week, Amazon made its move into Premier League broadcasting official, becoming the first digital streaming-only platform to enter the market. It will join linear TV regulars Sky and BT in screening 3 seasons, commencing from the 2019/20 campaign through its Prime Video subscription service, which also boasts the rights to show men’s tennis world … Continue reading Amazon enters the Premier League arena
The World Cup, ahead of the Olympic Games, is set to be the largest global sporting event to take place this year. During the 2014 edition, recorded levels of TV viewers surpassed expectations of broadcasters, with a total of 3.2 billion viewers amassed in Brazil, while an audience of over one billion saw Germany overcome … Continue reading Russia 2018: A World Cup overshadowed by assassinations, scandal and politics.
In-house marketing is a phenomenon that is currently rife across the advertising industry. The fallout from a difficult 2017 has prompted a great many company’s to begin streamlining costs by developing their own internal units to manage creative affairs, rather than hiring independent production companies. Services that have traditionally been outsourced are now increasingly being … Continue reading The nexus between brand and company is evolving, bringing with it new possibilities and concerns