China’s quest for commercial supremacy is being played out at the World Cup

The 2018 World Cup so far has been rich in sporting upsets, with the demise of pre-tournament favourites Germany and Spain having been expertly sealed by minnows South Korea and hosts Russia. Beyond these tales of grand ignominy and unforeseen triumph, the tournament has also been made distinctive by a surging interest by fans and … Continue reading China’s quest for commercial supremacy is being played out at the World Cup

The nexus between brand and company is evolving, bringing with it new possibilities and concerns

In-house marketing is a phenomenon that is currently rife across the advertising industry. The fallout from a difficult 2017 has prompted a great many company’s to begin streamlining costs by developing their own internal units to manage creative affairs, rather than hiring independent production companies. Services that have traditionally been outsourced are now increasingly being … Continue reading The nexus between brand and company is evolving, bringing with it new possibilities and concerns