China’s quest for commercial supremacy is being played out at the World Cup

The 2018 World Cup so far has been rich in sporting upsets, with the demise of pre-tournament favourites Germany and Spain having been expertly sealed by minnows South Korea and hosts Russia. Beyond these tales of grand ignominy and unforeseen triumph, the tournament has also been made distinctive by a surging interest by fans and … Continue reading China’s quest for commercial supremacy is being played out at the World Cup