Is there a place for Virtual Reality in sport?

The propulsion of new technologies has reshaped the nature of practically every sector of global industry. To see evidence of this, you needn’t look further than the great technological disruptors of our society, who have worked to empower consumers by facilitating seamless and reliable services. Amazon turned retail on its head by offering a delivery … Continue reading Is there a place for Virtual Reality in sport?

Why does Shahid Khan have his heart set on Wembley Stadium and would it be wise from The FA to cash in?

By the time the auto parts tycoon Shahid Khan made his foray into British sports official, purchasing Fulham Football Club from Harrods’ boss Mohamed al Fayed, he had already established a compelling legacy. He arrived in the Unites States in the 1960s as nothing more than an ordinary member of Pakistan’s emerging middle class, having … Continue reading Why does Shahid Khan have his heart set on Wembley Stadium and would it be wise from The FA to cash in?

Bridging the gap between online and offline

In the visual world of today, the success of a campaign can increasingly be measured against a brand’s capacity to create a meaningful and long lasting experience. That being so, bespoke campaigns have been springing up at a fast pace on the UK high streets and which are taking a myriad of forms, from immersive … Continue reading Bridging the gap between online and offline

Russia 2018: A World Cup overshadowed by assassinations, scandal and politics.

The World Cup, ahead of the Olympic Games, is set to be the largest global sporting event to take place this year. During the 2014 edition, recorded levels of TV viewers surpassed expectations of broadcasters, with a total of 3.2 billion viewers amassed in Brazil, while an audience of over one billion saw Germany overcome … Continue reading Russia 2018: A World Cup overshadowed by assassinations, scandal and politics.

The nexus between brand and company is evolving, bringing with it new possibilities and concerns

In-house marketing is a phenomenon that is currently rife across the advertising industry. The fallout from a difficult 2017 has prompted a great many company’s to begin streamlining costs by developing their own internal units to manage creative affairs, rather than hiring independent production companies. Services that have traditionally been outsourced are now increasingly being … Continue reading The nexus between brand and company is evolving, bringing with it new possibilities and concerns

As Sky’s stranglehold of the Premier League rights increases, the overall value takes a hit

The separation of the Premier League from the rest of the Football League in 1992 was a decision that transcended sport. Prior to this era, football’s reputation in the UK had been eroded by the chaotic influence of a mass culture of hooliganism, which resulted in a chain of major incidents of fan violence and … Continue reading As Sky’s stranglehold of the Premier League rights increases, the overall value takes a hit

What is the true monetary value of Facebook likes and is it really worth the millions of pounds invested?

Earlier this week, Mark Zuckerburg sought to illustrate the wholesome side of his character, announcing that Facebook will be subject to decisive changes. The decision came after a recorded 7% drop in traffic in 2018, a figure which is consistent with the increasing sense of hostility from the public towards his social networking platform and … Continue reading What is the true monetary value of Facebook likes and is it really worth the millions of pounds invested?