Amidst the enthusiasm that has emerged from the run-up to Christmas, during which we have been treated to a flurry of uplifting and nostalgic creative works relayed on our TV screens, the reality on the high street paints a far more unsettling picture for retailers. As had been anticipated by financial experts in the preceding … Continue reading Seeking fortune in the East: The emerging young Chinese market offers the perfect remedy for self-preservation
Technology initially appeared to be the perfect storm, something that would enable each of us to fulfil our intellectual potential. During the time of the electrification of western society at the start of the 20th century, David Nye spoke of ‘the American technological sublime’, a concept established on the assumption that the rise in mechanical … Continue reading One for the luddites
In late June, Arthur Sadoun stunned the advertising industry with his impending scheme, which on the face of it appears to assert that conventional creativity is no longer paramount. Following the decision to withdraw from the 2017 Cannes Lions awards and refrain from all marketing activity for the upcoming year, we were made aware of … Continue reading Publicis have confided in the security of data and artificial intelligence- but have they forsaken the value of creativity in the process?
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