In the visual world of today, the success of a campaign can increasingly be measured against a brand’s capacity to create a meaningful and long lasting experience. That being so, bespoke campaigns have been springing up at a fast pace on the UK high streets and which are taking a myriad of forms, from immersive … Continue reading Bridging the gap between online and offline
The World Cup, ahead of the Olympic Games, is set to be the largest global sporting event to take place this year. During the 2014 edition, recorded levels of TV viewers surpassed expectations of broadcasters, with a total of 3.2 billion viewers amassed in Brazil, while an audience of over one billion saw Germany overcome … Continue reading Russia 2018: A World Cup overshadowed by assassinations, scandal and politics.
In-house marketing is a phenomenon that is currently rife across the advertising industry. The fallout from a difficult 2017 has prompted a great many company’s to begin streamlining costs by developing their own internal units to manage creative affairs, rather than hiring independent production companies. Services that have traditionally been outsourced are now increasingly being … Continue reading The nexus between brand and company is evolving, bringing with it new possibilities and concerns
The separation of the Premier League from the rest of the Football League in 1992 was a decision that transcended sport. Prior to this era, football’s reputation in the UK had been eroded by the chaotic influence of a mass culture of hooliganism, which resulted in a chain of major incidents of fan violence and … Continue reading As Sky’s stranglehold of the Premier League rights increases, the overall value takes a hit
Earlier this week, Mark Zuckerburg sought to illustrate the wholesome side of his character, announcing that Facebook will be subject to decisive changes. The decision came after a recorded 7% drop in traffic in 2018, a figure which is consistent with the increasing sense of hostility from the public towards his social networking platform and … Continue reading What is the true monetary value of Facebook likes and is it really worth the millions of pounds invested?
Having recently settled into the new year, companies across the UK will have taken some time to reflect upon some of the struggles of the 2017. It ultimately proved to be a year of grave misfortune for many on the high streets; retail sales plunged to record lows amidst growing Brexit related uncertainty which was … Continue reading Brands will continue to foster an experience economy with the assistance of new technologies which are set to revolutionise customer experience
Amidst the enthusiasm that has emerged from the run-up to Christmas, during which we have been treated to a flurry of uplifting and nostalgic creative works relayed on our TV screens, the reality on the high street paints a far more unsettling picture for retailers. As had been anticipated by financial experts in the preceding … Continue reading Seeking fortune in the East: The emerging young Chinese market offers the perfect remedy for self-preservation